Magical act in branding & miniaturization. Charistimatic builder of great business with attitude. Sony Walkman, Sony Handycam. "It's a Sony" slogan. Build Sony from scratch, turning the tiny setup into the crown jewel of Asia, and the darling brand of the world.
Dedication, tinkering persistence, passion & strong vision to make horseless carriage a reality. "Car for the people". "Assembly manufacturing concept". Years of consistent dedicated act, tinkering and passion. One of the greatest, finest and bravest tinkerer of all time. Modern mobile society as the result.
Passion for excellence & master of continous magical act. Make things happen greatly with style. Leaders with strong sense of vision and with "no limit" nor "no boundary" for next great cultural possibility to explore. Mac. Next. iPod. iPhone. Apple. Next. Pixar. Think Different. Mix innovation & culture at its best. Modern digital culture is born, and consistently turns greater under his act. 
The greatest people manager and most charismatic people-centric business leader of all time. Think. Respect to individual. People first. Under his great leadership turns the tiny IBM into a mighty organization of its time. The "king" in the annal of "business kingdom". A rare business person with great business persona and legendary people-centric attitude of our time.Apple Business Philosophy & Strategy
Apple is designing not just a machine, but the ULTIMATE machine. Not just an OS, but the best OS. Not just a phone, but the groundbreaking iPhone. Not just a music player, but the most innovative of all. The best, the state of the art, the finest, the most advanced, the most beautiful. Apple doesn't need to had the largest market share, but they might command the biggest margin, the most continuous revenue stream and eventually may become the largest business on the net and beyond. If other companies don't change in time, Apple might one day exceed them all; in terms of size, revenue stream continuity and healthy margin.
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