Ada-ada saja. Recent news says that Steve Sheraton, maker of iBeer application that we highlighted a few months ago, sue Carling beer over 'iBeer'.
The background of the story is this: Steve Sheraton created the iBeer application. Carling beer find potential commercialization of the idea, and invite Steve Sheraton to popularize (and commercialize) it together. Steve Sheraton says No. Carling beer then create its own version of the "fun yet actually useless application" -- and name it iPint.
Later on, as the word goes, it happen that iPint become immensely popular. Being able to be downloaded for free, people download iPint and leave iBeer in the dust. Total number of download was 6 million people!
Knowing about such, Steve Sheraton becomes unhappy. He sues Carling beer over iBeer. His logic: 6 million people download iPint for free, which translate to a loss for him at the amount of $12million for his iBeer -- because he sell his software is sold at around $2 a piece.
My view about this: Mr. Sheraton ingenuity in developing iBeer is totally respectable. It is truly genius and original indeed. But perhaps somebody probably "iDrunk" to think that 6 million people would be iDrunk enough to spent $2 on a cute, funny yet actually not so useful application such as iBeer.
If iPint is not available for free, and the other choice is only the $2 iBeer, ... then perhaps not even 1,000 people may be would buy iBeer at $2 a piece!
So, suing the company over iBeer -- which is not a yet a proven application that can be sold and purchased successfully in the market -- seems totally iLogical, iRrespectable, and iStrange.
Without promotion, campaign and branding and hardwork to make the product sold well in the market, it is wishful for someone (who created something) to think that his/her product would just sell by itself. A great massive effort to sell, promote, campaign a product is always required to make things happen.
On the other hand: why not the offer from Carling beer was taken in the first place seriously?
Since the beginning of time, people that understand the complete cycle between innovation and marketing already "know" that focusing on innovation and creating a product only is not enough. Beyond invention and creation, people must put same great effort in marketing and selling the product too. Only when such big job to invent something genuine, and to sell it successfully to the market is done in tandem, then the real success that everybody dream of could/might happen. (Still there's no guarantee though).
As such: suing a company over something that is not marketed, promoted, nor sold well is totally unbelievable. It might show an early indication that these days too many people uses legal-approach too much, suing people over something that is out of substance, instead of using their working capacity at its best to make their invention, product and innovation successful in the marketplace.
Work hard, instead of "play hard". It takes both innovation & marketing/selling effort to create a product that becomes a complete success.
Of course I am excited and awe by genuine innovation such as iBeer. But I do hope that the world doesn't become iDrunk enough to use legal law to block possibility future innovation forward by patenting and suing over too many things that actually better become part of social commodity as a whole.
History shows that only when society can collectively share some part of its intellectual properly, then the entire society advanced forward, rather than if innovation is being stiffle by "protection" that makes the innovation stagnant.
Case in hand: Disney would not become the huge Disney if it can't create animated movie on top of "Snow White" story -- which is folk-story that belongs to the community. The web would never happen if a physicists named Tim Berners-Lee not created the "http" protocol and "HTML" we're so familiar with today. The firefox browser would never happen if Netscape sues Firefox over its button and display/window approach etc.
Indeed innovation is tough, yet some level of insanity would be required to precisely know when to "sue" something over intellectual property, and when to just contribute some part of such innovation to enrich the intellectual capacity and innovation capability of the world societyas a whole.
Without such wisdom, we are all probably just being iDrunk about money, and forget one key essential essence about business: that the reason businesses and new businesses is being created in the first place is actually to contribute, to advance, and to improve society for the better.
Business and intellectual capacity is a very powerful weapon in the digital and knowledge based society that we live in today. We should handle such tremendous power, capacity and capability with wisdom, and heart. Never with greed.