Magical act in branding & miniaturization. Charistimatic builder of great business with attitude. Sony Walkman, Sony Handycam. "It's a Sony" slogan. Build Sony from scratch, turning the tiny setup into the crown jewel of Asia, and the darling brand of the world.
Dedication, tinkering persistence, passion & strong vision to make horseless carriage a reality. "Car for the people". "Assembly manufacturing concept". Years of consistent dedicated act, tinkering and passion. One of the greatest, finest and bravest tinkerer of all time. Modern mobile society as the result.
Passion for excellence & master of continous magical act. Make things happen greatly with style. Leaders with strong sense of vision and with "no limit" nor "no boundary" for next great cultural possibility to explore. Mac. Next. iPod. iPhone. Apple. Next. Pixar. Think Different. Mix innovation & culture at its best. Modern digital culture is born, and consistently turns greater under his act. 
The greatest people manager and most charismatic people-centric business leader of all time. Think. Respect to individual. People first. Under his great leadership turns the tiny IBM into a mighty organization of its time. The "king" in the annal of "business kingdom". A rare business person with great business persona and legendary people-centric attitude of our time.
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Sometime in 1930s and 1940s, Walt Disney turned his tiny struggling start-up into greatest empire by initially adopting and leveraging material that already exist in the past, and put so much ingenious creativity on top of it.
The freedom to "adopt" and "act" on "common culture" -- in other word, the freedom to "rip, mix and burn" that applies to free society of that time -- gives birth to a new culture that is even more creative and imaginative than what would have become if everything is being stranded and limited by tremendous "regulatory" causes.
Yet, as our world is increasingly become digital, we face more and more condition where we increasingly limit our ability to innovate based on what already exist in the past, by forcing our creative selves (as well as our society's "unlimited" access to "new" creativity) to "adhere" to some of the silliest mode of strict copyright regulatory control that societies of the previous generations never saw (nor thought) possible.
If this continuous, eventually, we would never be able to "embrace" nor "extend" what is already exist in the past; and we might end up crippling our source of creativity, innovation and "next step" imagination itself.
"If people had understood how patents would be granted when most of today's ideas were invented and had taken out patents, the industry would be at complete stand-still today". - Bill Gates
"Creativity & innovation always builds on the past" - Larry, OSCON 2002
Below 30 minutes talk by Lawrence Lessig* zoom-in and highlight these crucial and important perspectives in real great beauty.
His speech highlights key and very important aspect of thing that would shape and determine the "DNA" and the "new living texture" of our upcoming digital living society.
If we care enough about it, we will continue to have "common culture" as the core foundation of our innovation and creativity. Yet if we don't, the existence of "common culture" -- could be forever be lost ... and taken away from our great society.
Accompanied by the new "slidecast", we now see the magic of the speech comes to live.
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Remarks:
*) Lawrence Lessig is professor of law at Stanford Law School and founder of its Center for Internet and Society. He is best known as a proponent of reduced legal restrictions on copyright, trademark and radio frequency spectrum, particularly in technology applications. Click on the next pointer to read more about Lawrence Lessig and about Creative Commons.
**) Creative Commons "(cc)" I think is one of Larry's most important piece of work. As we start turning everything into digital -- content, software, and even our interaction capability -- the spirit and core ideas of creative commons eventually would be as important as the "invention" of http and TCP-IP itself.
***) Creative Commons "(cc)" would be the core foundation where the foundation of "common culture" in the digital age would be defined. Without existence of "creative commons", our "common culture" -- with for thousand years have defined the core foundation of world creativity and innovation -- would be lost.
****) Only through refinement of definition of reasonable Creative Commons, the new shape and form of new media -- and types of interactivity that would be "enabled" and allowed" around it, as well as types of "derivative works" that would be allowed within it -- would be reasonably defined. Through such the continuity of our society's innovation and creativity capability would be refined reasonably for the better -- to become the core foundation of a better world society today and in the future.
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