Have your ever seen people magical expression around a great product? It's awesome!
Take a look at some of these snapshot:
How often do we see this? People showing their joy, pride and care about the "beautiful, lovely, fascinating, joyful, inspiring, imaginative, fun" product that they just got?
Since Apple introduce their latest product, more often perhaps ?? :-)
It's awesome to experience that.
People -- a.ka. WE -- seems instinctively know when we saw a great product. Cool passionated product seem resonates our aura of joy, fun, pride, passion. And the genuine enthusiastic detail excitement of the creator of the product -- seems to resonate with us well too.
Based on that, we respond, and act.
Nobody tell us to take photograph with our iPod, we just love to do so ("automagically"). Nobody ask us to "admire" the sophisticated beauty (and detail) of the Mac box. Or the latest Leopard. We just do.
The "funny thing" is: I believe the same "emotional drive" or "feel" probably happens also to you, to me and everybody each time we experience a great passionated product. (99% accuracy??). Experiencing something great we -- instinctively and/or joyfully, or at least "rightfully" -- take snapshot of that coolest product, record our joy fun and memory .. along with us in it. Or at least -- if we really don't want us to be in it -- we take photograph of "our coolest passionate product" which reflects our persona, believe and passion ... at one point in time ... "without" any image of us in it. :-)
There seems to be something "magical" with great products that we instinctively can feel it the first time we see it or touch it or play with it. Great passionate products seem to has somekind of "aura" or "magic" that reach deeper into our "emotional" reason and feel too, not just stopping at our "logical"/"reasonable" being.
- That's same kind of thing (and feeling) that happens to us when we experienced our first iPod.
- That's the same kind of thing (and feeling) that happens to us when we saw our first blue-color-candy iMac.
- That's the same kind of thing (and feeling) when that happens to us and "affect" us when we tap our first Sony Walkman.
- That's the same kind of thing (and feeling) that happens to us when we experience our first "cool" Sony product (in the past), Apple product (today), and other great stuff (in the "upcoming" future)!
That aura of joy, fun, pride, excitement, passion spreads! No boring "corporate stuff slides nor PR pitch" -- no matter how "boringly crafted" it is -- is ever needed to make each of us act. One person "catch" the "feel" then spreads it to another, then the other "spreads" it further.
We -- consumers of the great connected-digital era -- perhaps simply act "instinctively" based on our honest heart.
Our "true north" instinctively guide us of what we feel, what we "believe", and what we really would like to do. No "oiled sales pitch" nor "boring CEO epitapth" required to move us automatically (and "automagically") ahead.
No loong borring faked "huraarh" CEO dancing sales pitch (nor huge useless marketing budget) would be able to convince us to move us ahead. It's our "true north" instead that would instinctively guide us what to do. It's our instinctive act and decision. No boring useless "huraah huraah" could ever change that.
With these "lesss-logical, yet more emotional" magical modern-age communication process that probably increasingly happens throughout the "magical part" of the "6th dimension" of our senses, the idea about "genuinely great passionated fascinating product" that we touch -- and happen to be "around us" -- spreads. We just genuinely crave and honestly talk/express about that. No "phony marketing statement" ever comes out of our heart. Our "true north" would simply "forbid" us from doing such.
As people start constantly spreading great news about "really good stuff" only, and constantly together "filtering" the bad ones from "spread", the real beauty of these "modern way of how 'modern society' selects & filter its greatest product" probably starts to show its greatest impact:
- We -- society as a whole -- start having a "great filtering mechanism" that collectively help us spread, chooose and differentiate "real great stuff" from the "bad rotten ones".
- As these "great products" start to makes waves ahead, and producing more and more great hit successes (and sales), the news and ideas about them spreads. More and more people in the industry, in the lab, in the design and innovation centers around the globe then start to "get essence of it". They start to "capture the idea" that the key "formula to successful product" in the modern connected digital world that we live in, is perhaps to create the "next" great fascinating product that people will crave about. (And not to craft up just another "MEDIOCRE" boring one out of the shelves or out of the design floor).
- As this "build a great passionate product, and nothing else but a GREAT PASSIONATE FASCINATING product" idea spreads, hopefully we'll start seeing more and more great passionated product come out of the design lab and factory lines -- in into the market.
- Our lives and daily living would be so much better because of it.
Such would be a joy, yet the "dangerous consequences" about that is "probably" this: *wink*
- As more and more great passionate product comes out (and we love being attached to that), perhaps more and more of us will start filling our vast library of photograph -- everyday -- with more and more "expressive photos" of us ... with our great products! :-) ** wierd consequences #1 **
- That way, our photo album, our flickr, our picassa around the world will start not only piled in with our great memoric photo of us with our mom & dad, brother and sister, family, friends ... but also with "us" and our "great stuff. :-) (Sounds magically "wierd" isn't it ??). ** wierd consequces #2 **
- Years later when somebody take a look at those collective photograph, and asked: "this is you definitely" ... "and this is mom" ... "this is dad" ... "Mary" ... "John" ...and who's this? ... and these??", our "aswer" -- might be/could be/would be (??) -- ... "oh, it's my iPod", and this is "his fiancee the iMac", ... "and this is his daugher the iPod touch", ... and throughout 2007s we go together everywhere!! They're lovely!! ** super wierd consequences #3!! ** :-) :-)
Oh my! "stop" these future "great fascinating passionated product" from coming pleeease ... it "piled up" our personal (and worldwide) photo libraries !! :-)
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