Cartoon by Tom Bower
As the cloud computing momentum increased, Microsoft seems to "acknowledge" that this "next internet initiatives" might bring future impact to its business. Nicholas Carr writes in more detail about in his blog.
With this shift happening, the days of "Microsoft customer chasing (or begging) Microsoft" for the mercy of Microsoft's license scheme might eventually over.
Today's arrogance that surrounding Microsoft camp might systematically be replaced with new attitude. As customer start to have alternatives to its Office offering, Microsoft sales people eventually would have to "reasonably learn how to beg their customer" for a piece of their business.
With cloud computing, Office will become a great commodity. Just like the PC that makes mainframe "lock-in" obsolete, cloud computing could make office "lock-in" obsolete. The power of choices soon will be back in the hand of the customers.
Because the product become a commodity, Office then will be only as good (and as competitive) in the the market if it is being "offered" with great proposition and service. The kind of arrogant attitude and monolithic scheming and pricing that Microsoft sales people under Mr. Ballmer demonstrate today won't work.
Would these all mean that eventually we would see a "re-born" Microsoft?, a humbler Microsoft -- in the next future? Probably. Would this "re-born" Microsoft be a "humbler, friendlier, more open and more reasonable" Microsoft, the way it use to be when it was still a tiny software company? Could be.
Change, being able to become more open, and being able to timely adapt is probably the surest way for Microsoft to survive (and stay relevant) into the future. Across time, Microsoft has again and again prove that once it understood it need to change, usually it can adapt and act quickly to secure its relevance and survival.
Change might need to start from the top. The most worrying incompatible factor in all this is -- suprisingly -- Mr. Ballmer's arrogant attitude itself! As and when (and if) Mr. Ballmer is out, and probably as the next leadership is fall under the hand of Bill Gates once more, then Microsoft could be the "humble, respectable, strong, powerful, loveable" great company once more -- just the way it used to be.
Without such leadership-style change at the top, the future fate of this once great loveable very potential software company could be just a so-so. If not careful, they could become irrelevant -- sometime in the future.
People "hate" Microsoft for its arrogance and for its irrelevance these days. But deep in our heart, often we actually all still love Microsoft so much, because Microsoft was once a really great, loveable company that we all love and support.
We all -- the generation X, Y and Z -- were all born and grow with it. We were part of its evolution. In a way, we were the "market" that makes it grow fast and great too.
Change into humbler attitude is the only thing that probably Microsoft need today. If change can happen at the top leadership level (replacing the 'crazy, arrogant' leadership style that ruin Microsoft today), love of the market (and the whole industry that surrounds it) might be back, and Microsoft -- just like Apple when it come back under the returned leadership of Steve Jobs -- might become everybody's loveable icon once more, just the way they used to be, more than any company could ever imagine.
We look forward for that "humbler, friendlier, open, loveable" Microsoft once more. The world would be so much better when that happened.
As one of the commentator at Nick Carr's blog wrote:
"I can't wait for the day when a Microsoft salesperson phones and asks
if I want to move into the cloud. I'd be willing to pay more".
As for Mr. Ballmer? Out may be the biggest contribution that Mr. Ballmer could contribute in this daring, major shift and transition period; to secure Microsoft's important future.
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