Magical act in branding & miniaturization. Charistimatic builder of great business with attitude. Sony Walkman, Sony Handycam. "It's a Sony" slogan. Build Sony from scratch, turning the tiny setup into the crown jewel of Asia, and the darling brand of the world.
Dedication, tinkering persistence, passion & strong vision to make horseless carriage a reality. "Car for the people". "Assembly manufacturing concept". Years of consistent dedicated act, tinkering and passion. One of the greatest, finest and bravest tinkerer of all time. Modern mobile society as the result.
Passion for excellence & master of continous magical act. Make things happen greatly with style. Leaders with strong sense of vision and with "no limit" nor "no boundary" for next great cultural possibility to explore. Mac. Next. iPod. iPhone. Apple. Next. Pixar. Think Different. Mix innovation & culture at its best. Modern digital culture is born, and consistently turns greater under his act. 
The greatest people manager and most charismatic people-centric business leader of all time. Think. Respect to individual. People first. Under his great leadership turns the tiny IBM into a mighty organization of its time. The "king" in the annal of "business kingdom". A rare business person with great business persona and legendary people-centric attitude of our time.
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The whole history of Silicon Valley starts from the pioneering work done by Hewlett-Packard during the 60s. Some of their way of behaving and doing things at that time becoming "legendary rules" that becomes so legendary that it marks the "HP-Way" (and the "Silicon Valley" way) of doing things.
In 2000s, Carly Fiorina, then CEO of HP, try to rephrase the rules of the garage. She said the "rule of the garage" was:
- Believe you can change the world.
- Work quickly, keep the tools unlocked, work whenever.
- Know when to work alone and when to work together
- Share - tools, ideas. Trust your colleagues.
- No politics. No bureaucracy. (These are ridiculous in a garage.)
- The customer defines a job well done.
- Radical ideas are not bad ideas.
- Invent different ways of working.
- Make a contribution everyday. If it doesn't contribute, it doesn't leave the garage.
- Believe that together we can do anything.
- Invent.
Some words are still true until today. Some words are probably embedded and imbused (and made a bit more "complicated" than it needs to be) by marketing people (the likes of Ms. Carly Fiorina) around the original concept and spirit of the HP-Way.
Nevertheless, as a total, these words might still resonate within every single new garage around the world, in the mind and heart of the people and new company founders that consistently try to invent the "next great thing", which they instinctively believe perhaps -- one day -- could contribute to betterness of the world; and the society they live in.
After all, as history shows: almost every single company (and today's great brand) that is now becomes big and famous: Microsoft, Apple, Sony, Matshushita, Honda, Toyota, Ford, Virgin, Nike, Starbuck, McDonald, Walmart, Amazon.com, Google, Pixar, Disney, was once either a small company, a "boat", a "truck", an "apartement", a "house", or a "place", a "studio", an "idea"; essentially a "tiny garage" with the greatest product, asset, leader and inner-spirit that change the world for the better.
Tiny company that survive (and later on becoming really huge, iconic and phenomenal) usually are the company with the greatest inner spirit within (THE "BRAND"), imbused, lead and facilitated by the greatest founders and leaders (THE "LEADER"), accellerated, leveraged and enabled by greatest product of all time (THE "PRODUCT").
Across history we saw that when these "3" essential essence beautifully combined, usually new great iconic legendary company emerge.
To contribute to the world, or to change society/the world for the better, after all, is perhaps the greatest essence of truest entrepreneruship spirit of all time. These are the "hidden things" that makes "the spirit of garage works". The "essential instinctive thing" that makes the "tiny company struggling attempt and effort" survives". The "strong inner motivating thing" that makes "the next new great company happens".
The "other stuff" seem to take care of its own later on, when the time "has come".
I like Carly, she's sooooo hot!
Posted by: steveballmer | August 04, 2008 at 07:45 PM
I think to change the world for the better, after all, is perhaps the greatest essence of truest entrepreneruship spirit of all time.
Posted by: cheap computers | February 11, 2010 at 01:44 AM