Magical act in branding & miniaturization. Charistimatic builder of great business with attitude. Sony Walkman, Sony Handycam. "It's a Sony" slogan. Build Sony from scratch, turning the tiny setup into the crown jewel of Asia, and the darling brand of the world.
Dedication, tinkering persistence, passion & strong vision to make horseless carriage a reality. "Car for the people". "Assembly manufacturing concept". Years of consistent dedicated act, tinkering and passion. One of the greatest, finest and bravest tinkerer of all time. Modern mobile society as the result.
Passion for excellence & master of continous magical act. Make things happen greatly with style. Leaders with strong sense of vision and with "no limit" nor "no boundary" for next great cultural possibility to explore. Mac. Next. iPod. iPhone. Apple. Next. Pixar. Think Different. Mix innovation & culture at its best. Modern digital culture is born, and consistently turns greater under his act. 
The greatest people manager and most charismatic people-centric business leader of all time. Think. Respect to individual. People first. Under his great leadership turns the tiny IBM into a mighty organization of its time. The "king" in the annal of "business kingdom". A rare business person with great business persona and legendary people-centric attitude of our time.
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Apple just announced a new "refresh" of its iPod product lines yesterday. While "on the surface" there seem to be "not so many significant changes happening", I think it is inside where there are many "strategic attempt" and innovation really happening.
One of it is in regards with the iPod touch. While the outward explanation of the device "modestly" say: the funnest Apple ever, the "inner attempt" for the re-introduction of this device -- I strongly feel -- is probably to make it the "next" platform for game machine! A kind of a portable wii for everybody?? one day a strong contender to the Sony PSP??
Let's see where Apple have been in the past 7-8 years:
- from the creator of innovative scroll-wheel based music player,
- to the inventor of music download sites (which now reach total 5 billion downloaded songs),
- to the creator of series of super exciting music player than can do video and stuff,
- to the inventor of the "handphone" platform of the future,
- ... and now to the "inventor" of the next platform and foundation for game machine of the future.
This is the pictorical description regarding the evolution of the Apple product set, and the key series of innovation that is happening from one phase and one stage to another:
For me, reading this picture, it "become obvious" that Apple aim to focus, win and leveraging its "iPod" platform, to become:
- the number one digital music & digital media (video, photo and stuff) player in the world.
- the number one ground breaking & most innovative smartphone platform in the world.
- the number one portable-wii-style game machine platform in the world!
Apple under Steve Jobs leadership is really becoming a superbly awesome great super company once more!
They systematically, passionately, meticulously and super smartly invented, win, redefine and "own" the platform for the future! and make those platform that don't change becoming obsolete or totally irrelevant in the future.
What a wonderful company! (Just like Sony in the past -- under the leadership of the great Akio Morita).
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