Magical act in branding & miniaturization. Charistimatic builder of great business with attitude. Sony Walkman, Sony Handycam. "It's a Sony" slogan. Build Sony from scratch, turning the tiny setup into the crown jewel of Asia, and the darling brand of the world.
Dedication, tinkering persistence, passion & strong vision to make horseless carriage a reality. "Car for the people". "Assembly manufacturing concept". Years of consistent dedicated act, tinkering and passion. One of the greatest, finest and bravest tinkerer of all time. Modern mobile society as the result.
Passion for excellence & master of continous magical act. Make things happen greatly with style. Leaders with strong sense of vision and with "no limit" nor "no boundary" for next great cultural possibility to explore. Mac. Next. iPod. iPhone. Apple. Next. Pixar. Think Different. Mix innovation & culture at its best. Modern digital culture is born, and consistently turns greater under his act. 
The greatest people manager and most charismatic people-centric business leader of all time. Think. Respect to individual. People first. Under his great leadership turns the tiny IBM into a mighty organization of its time. The "king" in the annal of "business kingdom". A rare business person with great business persona and legendary people-centric attitude of our time.
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Microsoft ad round 2 (un)surprisingly is as bad and as lauzy as the first one.
Oh My God, Microsoft people, what happen to you ??? Can't ANYBODY speak up ??? ;-(
Haven't anybody in Microsoft seen it and say it clear to silly monkey-dancing captain Ballmer that the ad is really bad, unclear, awfully too long, and perfectly boring from start to end?
Crispin and Bogusky really produce an ad that is not only UNCRISP, but totally BOGUS too! And nobody speak up ????
At the end of the "ad", the ad's pitchman try to rephrase PC as "Perpetually Connected" (no longer just "Personal Computer"). Oh, that pitch is awfully uncool, and sounds boringly bad too. Can't they invent something more fun like "Personally Connected" ???
Oh My Oh My!! What is perpetually connected really mean anyway ?? Does anybody living on the real planet earth can quickly and clearly understand that ??? ... My PC is a "perpetually connected" machine ... aaargh .. what does that REALLY mean anyway ??? Hellooo, anybody can helllppp ?????!! ;-(
To say the entire ad message is Perpetually Confusing is perhaps would make more sense!.... ;-(
I am totally speechless to see how the once loveable tiny-turned-giant company has changed so much. Not only they technically start becoming "dinosauric" by nature, they become awfully boring and confusing too in their pitch and campaign messages. Still remember the old Microsoft's pitch for Windows as "the GUI for DOS" ?? Oh I still love that. That WAS how practical, clear, dynamic, smart and momentous Microsoft was in the past.
What happened at (the once great and wonderful) Microsoft ???? Steve Ballmer seem to create an empire of YES-men with perpetual BOREDOM around. He should really be out. Microsoft only loveable, practical,quick, fast, momentous, visionary and great under Bill Gates direct leadership.
Oh My, Oh My .... Where have all the (once great) Microsoft team and individual has gone ??? ....! ;-( ;-( ;-(
I am totally speechless. ;-(
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