The new Microsoft ad is finally out, and seriously I don't get what the message is all about. Was the ad talking about Microsoft and its readiness for the future, is it talking about shoe, is it leveraging Bill Gates charisma to save Microsoft reputation from failure? I don't know what it is all about!
Do see it for yourself:
The ad is so bad that even me -- the guy who happen to excitingly follow Bill Gates and Microsoft growth since 1984 -- don't get the message at all!
As I highlight several days ago, Bill Gates loves Microsoft and probably would do almost anything to make it great. The problem is the lauzy Mr. Ballmer now is incharge. And as usual, this Ballmeristic sense of campaign approach is totally crazy, uninteresting, boring, embarrasing and irrelevant.
As discussed several days ago, what we really afraid is that this Ballmerian latest act not only worsen the Microsoft reputation this time, but dimming the Bill Gates reputation and charisma as well. It seems that such worry really happen in reality.
Oh, Mr. Ballmer, why are you really is so strange? Isn't ruining Microsoft image (and make it embarrasingly a boring giant) already a "bad enough" accomplishment ? Why do you still need to ruin the reputation of the great founder as well?
Totally troublesome. Unsuspectingly crazy campaign act. This Ballmerian Microsoft style ad (and act) is one of the worst of its kind. It's totally different from the great campaign and cute/clear messages that Microsoft could always articulate and campaign about during the 80s and 90s.
I sincerely believe the strange, wierd, arrogant, boring, monkey dancing Mr. Ballmer shall really be out. If you think I'm overly being "agonistic" about this, let's see what the poll (as of today) said:
46% of the audience think they (also) don't get the message, 18% think the ad do nothing to help the Vista case, 22% have the "great sense of humor" to say "they want that cake computer" (whatever that means) :-) , 13% are Microsoft fanatics enough to say they REALLY "get" what the message is all about! This means almost 87% of the audience think the ad is a useless "fad"!
Mr. Ballmer shall really be out! (and the silly boring advertising company that produced the ad be fired).
the most surprising comment i found regarding the "new microsoft ad" is this:
"And it took MS...
... to make Seinfeld unfunny".
Go here to read surprising feedback and comments from the audiences, some more:
http://talkback.zdnet.com/5208-12558-0.html?forumID=1&threadID=51589&messageID=969956&start=-9955
Posted by: Arvino | September 05, 2008 at 11:09 PM
the most surprising comment i found regarding the "new microsoft ad" is this:
"And it took MS...
... to make Seinfeld unfunny".
Go here to read surprising feedback and comments from the audiences, some more:
http://talkback.zdnet.com/5208-12558-0.html?forumID=1&threadID=51589&messageID=969956&start=-9955
Posted by: Arvino | September 05, 2008 at 11:11 PM
What's the message? "Vista is hard, let's go shopping!"
I toldja, they shoulda gone with a tried and tested comedic genius. http://tinyurl.com/5c3r6y
Posted by: David Gerard | September 06, 2008 at 02:16 AM
I think the message is clear, Vista is not going where they want is to be. So they promise users "delicious cake". A promise is a promise, not yet acted.
"Knowledge is much easier to obtain than to contain."
* Dician, Legacy of the Force - Fury
Posted by: virna medina | September 06, 2008 at 10:32 AM
Thanks Virna. ;-)
Or probably Vista is really going "somewhere" someday: ... to the place where "MacOSX" had been!
Afterall, the past few months (and years), Vista is nothing but a "clunkier photocopy result" of the "better, smoother" Leopard.
Vista team's strategy seem "simply" to track, trace and follow where the MacOSX had been. And then to "copy" it almost "blindly"; which makes it a totally boring, unimaginative, unfun, and embarrasingly "strange act" competition method to follow afterall.
Cheers
-Arv
Posted by: Arvino | September 06, 2008 at 12:54 PM