Among many campaigns that has been running for several years (and has been spread out across generations), the great 'Got Milk?' campaign is one that I really adore.
The choice of font used, the iconic 'mustache', the photo ambiance; the entire layout's position and texture, the elegant wordings, the chic/aesthetic design of the entire 'system' makes the entire campaign message's interesting, fascinating, eye catching, great, clear and awesome to watch.
This campaign ad is probably one of the best series of campaign ad ever created, after the excellent VW Beetle campaign ad (by Bernbach) and Apple/Mac Think Different campaign ad, in the past.
Here's a glance preview of how the "Got Milk' campaign ad feels, and looks like:
See and download the full gallery on posterous
See and download the full gallery on posterous
Awesome!
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