It is really interesting to see how Oracle seriously (and respectfully) treat MySQL. They seem to really understand MySQL's potential as winning product. Hence they nurture and market it far better than Sun's way of doing it in the past.
Through such cohesive act, I predict eventually Oracle's traditional developer will start getting familiar to hear and see MySQL being around in the "Oracle database" family circle; and the more Oracle do this across years, the more people will start seeing MySQL as a inner-circle "Oracle database product" per se.
Looking at all these, people might wonder: what could be the "significance" of MySQL for Oracle anyway? My view, it could be in these aspects:
- As "the database-of-choice for the biggest cloud (or the next web) ever".
- This could bring very strategic positioning for Oracle in one of the most important (and most future-centric) high-growth industry ever.
As "the most-popular-database-product with annual-service-revenue attached". - This could bring billions of additional non-stop & never-ending revenue for Oracle, if such strategy is being executed well.
As "the high performance database appliance which people can buy". - Imagine the power, elegance and simplicity of having a free database product enclosed inside a well tuned high performance hardware which people can buy out of the box, instead of having to "tinker" with it from scratch.
It is amazing to see how Oracle can sense the beauty of MySQL as a product, and how they can swiftly embrace it -- despite they already have their own "home grown" product. Through these effort, Oracle essentially bringing two of the most important database market in the world -- Oracle + MySQL -- together, and they try to own both in one integrated realm!
Truly brilliant strategist! They really know what they are doing as a business. And why.
Posted via email from arvino's posterous
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