
Recently Blackberry introduced "Blackberry Playbook", a tablet OS of smaller size and form factor, which would enable people to:
- Browse the internet fully, including seeing flash content.
- Running Adobe Air apps, which in many cases is indeed adorable apps.
- Accessing, reading and playing music, calendar, video in better ways than ever possible before on Blackberry device.
- And last but not least: real time "video talk"..
- Running the device based on QNX Realtime OS (the company that Blackberry recently acquired last April), it will feature a 7-inch LCD screen, a dual-core processor, Wi-Fi and a Bluetooth radio that will pair it with a BlackBerry for 3G connectivity.
- Following the use-case-focused model that guided the development of its BlackBerries to success, RIM designed its tablet not as a general purpose Internet device, but one that gives a compelling experience in the core applications valued by its target user – the enterprise and mobile professional.
Combined with Blackberry's recent acquisition of Dataviz -- the maker of Documents to Go -- I think this could definitely put Blackberry in a new promising position to put their tablets as the "first" Full Internet & Office ready tablet! that the Enterprise clamour for. I found such indeed brilliant and fascinating! As Kevin Burden, ABI Research's Practice Director, Mobile Devices reportedly said:
"Differentiation in the tablet market will soon become intensely difficult as a variety of similar-looking slates hit the market with common operating platforms and services. Building to the performance requirements of the enterprise will continue to be RIM's key differentiator that even consumers recognize".
Blackberry seems to really know the segment that they need to nurture and protect first: The "Enterprise" market. That's where they were rooted from. That's where they'd defend it from.
We'll see how Blackberry will move forward into this; how the HP PalmTablet would respond to such, eventually; how Cisco "Cius" and "consumer conferencing device" would be positioned around such; and most importantly how Apple and its iMac + MacBook + iPad/iPad and iPod -- as well as Facetime -- would respond to those accordingly.
The battle of the "perfect tablets" will soon started! This time, the "biggest clash" might soon happen in the intersection of the Enterprise and the Consumer market. That's where these "truely smart and fascinating giants" will collide and bump to each other.
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