The new Windows Phone 7 interface seems respectably really try hard to be better than the older versions. But I feel it's not strongly there yet. Glancing at the UI, UX and its interface concept over screenshots and videos that spreads across the the web, so far I can't feel anything yet that makes me think that it would be appealing enough to drive people away from the practical & functional Blackberry; nor to wipe people away from the magical & wonderful Apple iOS/iPod/iPhone/iPad interface.
The only competition it can knockdown probably the awkward and outdated Nokia interface; the older Windows Mobile market; or the lauzy implementation of the potential Android market. In other words: it might be suitable initially to compete in the lower end smartphone market. Mid and high end segment, it doesn't seem to have the "class" yet.
We'll know whether such "targeted towards lower end smartphone market" assumption is true or not, when we start seeing the many models, brands and price range that will soon be launced and introduced in the real market.
The teaser advertisement seems can not resonate anything exciting much also. With its "Really?" punch line, I seriously think it a pretty awkward, confused, convoluted ad. Compared to Apple's Ad, it's dose of magical effect, tone, emotion and magnetic appeal is 10 (for Apple) to none.
With all these, I consider Windows Mobile 7 a "pretty so so upgrade" to the old and already boring interface of the old mobile phones. Compared to the older Windows Mobile interface, indeed Window Mobile 7 interface is probably fresher and "better". But compared to the Blackberry and the iPod/iPhone/iPad interface, it's perhaps still not yet worth to consider.
My vote -- for what (and who) made Microsoft truly great in the past (and truly great once more in the future) -- still towards the splendid Bill Gates. Seems Microsoft seems really need Bill Gates to be back. Then we will start seeing something truly innovative and exciting again coming from Microsoft.
I will give the device a friendly try when the real device start to come out in the market. Microsoft PR machine try to convince us that Windows Phone 7 is great, because it offers better ways to discover and organize information we really care about. Same with Microsoft's own ad, my comment -- for now -- would be: "REALLY??"
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