Palm (or shall I call it HP) yesterday announced its latest WebOS based devices: the TouchPad -- a tablet with UI experience that seems as beautiful and as exciting as Apple's; the Pre 3 -- a smartphone for "pro"; and Veer -- an "S"-size smartphone device that is as small as a credit card!
While the innovation is pretty exciting, sadly it is at the same time marks an "end" to the existence of the Palm brand in the marketplace. WebOS is now called an HP WebOS, and none of these new devices carry the Palm logo nor the Palm brand anymore. Even the rumored tablet, which some people initially would be called "PalmPad", finally being introduced as an "HP TouchPad".
Palm was a great and iconic brand. Long before the days of iPhone, iPod and iPad, there was a time when Palm devices was everybody's favourite. Yesterday announcement, I guess marks the era when "Palm branded device" is sadly over. Tragically, while the Palm brand itself vanishes, at the same time, the Palm-Computing model that Palm successfully pioneer and initiated continue to flourish in the form of smartphone devices that skyrocket in terms of marketshare beyond PCs, as well as continue to evolve in the form of tablet devices that now extremely popular.
For Palm lovers, admirers and collectors, I guess the last of the great Palm device that you can buy (with Palm logo still attached behind it) is Palm Pre 2 and the Palm Pixi. After that, you will see HP devices and logo everywhere.
Is eliminating the Palm brand from WebOS based devices a correct branding judgment for HP/Palm? or would it be a "wrong" one? I personally think it's the wrong one. Similar to the Apple brand that was in "big trouble" 10-12 years ago, Palm brand until today still have alot of "iconic" factor to it that actually can be leveraged. In the case of Apple, Steve Jobs greatly turn around the situation, and makes everybody loves the Apple brand once more. The "soul" of the excitement is still there in the Apple brand, the same way it was still somewhere there in the Palm brand.
Yet people and current management at HP might have different opinion and ideas about such. People might afraid that if they introduce something "Palm", the market will steer away from it. Such was not the case with Apple when Apple-brand was in its deepest trouble 10-12 years ago. Once people see that the innovation is truly great, people can re-attached their love and respect to the brand faster than everybody can imagine.
But the fact of the matter is: from now on it would no longer be a "Palm", instead it will be an HP. With such, life goes on, and we'll see how the future goes with the renewed "Palm computing segment" that HP yesterday initiated and starts to enter with HP's own brand / "re-brand".
"R.I.P" Palm. (1996-2011).
Posted via email from arvino's posterous
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