Since the era of the web begin, no longer consumer wants to be distracted by clunky interfaces, complex processes nor difficult to manage "systems". Replacing those, they want a simple, easy to use and a very intuitive user interface and integrated processes that makes getting things done convenient and fast.
In the past, such was "enforced" by new genre of applications that uses the browser as its front-end. Web applications was sleeker, simpler, fast, easier to use; at the same time they are also easy and friendly. Nobody need to go to training to use google, everybody immediately instinctively understand how to use Amazon.com, and many other examples. These new "genre" of technology are simply there, ready to be accessed, and very easy to use.
Today, such trend was accentuated even more by the birth and introduction of "integrated appliance or devices" that makes the whole experience and its associated "super advanced" component, element and processes even more reachable, seamless, intuitive and easy.
People call such new paradigm the beginning of a "Post-PC" era. In my view and experience, it marks a new exciting world, time and beginning where mediocre interfaces and processes will remarkably becoming no longer acceptable; while at the same time a seamlessly easy, integrated and superb one becoming "naturally expected" since day 1.
Within such world, I guess those "traditional" players that still persisting in "crafting up those silly, clunky and unintuitive so-so solution" will be eventually wiped out, less favored, or "being left behind". It might eventually becoming a new "normal" that to get more and more people to be able to use information technology, it is the "technology" itself that shall get more and more human, instead of the "human" shall get more and more "I.T-nerdy" as it was in the past.
What a truly exciting time, moment and era to be "revealed". For sure it will change the "feel", "look" and "definition" of "I.T systems" as people "knew today" or "into the future", for years to come!
Posted via email from arvino's posterous
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